Authenticity is not just about being sincere, real, and honest. It’s about being reliable, dependable, being true to what you say you will do, acting the way you say you will.
While stock photos are high in quality, they aren’t necessarily unique to your company’s brand or identity. When the photos were shot, they were not taken with your product, service, or customers in mind. Your audience will appreciate the efforts you put forth to be as authentic as possible.
Stop motion videos are a highly effective way to market your business, especially if you're product-based. They're eye-catching, short & fun! Here are a couple of reasons to consider using stop motion in your next campaign.
SHORT FORM VIDEO
More than ever before, consumers want to know about the values and people behind the brands they buy from — and video is one of the most effective ways to do this.
GIFs are ideal for marketing your products online as they can show off the kind of details that will entice shoppers to buy. It also gives your audience a chance to take a closer look at your item since they do a fantastic job in highlighting its features and benefits.
Graphics and interesting visuals have the power to grab attention in a fast-evolving online media space. But motion graphics goes one step further combining audio, visuals, animation, and sound to attract the attention of your viewers in a short space of time.